Girls are 16% less likely to be taken outside to play by their parents, and I do know that gap widens as girls get older.

Being able to see these teenage girls being able to pick up these backpacks and walk up these hills, you get so excited for them. To see them taking on these challenges and then coming back to us saying, "Ok we want more," or "we want to go further," and "we want to go deeper into the back country" is so fulfilling.